Business Launch Campaign for R&S Sandwiches


R&S Sandwiches


Food Retail & Catering


R&S Sandwiches is a reputable catering business based in Melbourne, known for its diverse selection of sandwiches, fresh ingredients, and exceptional customer service. They offer a wide array of catering options, including custom sandwich orders, roast catering, and gourmet platters, making them a popular choice for business lunches, social events, and more.


R&S Sandwiches wanted to storm into business and aimed to make a solid online presence from the get go. We crafted their business launch marketing strategy as they wanted to attract more local clients and establish themselves as the go-to catering service in Melbourne.

Step 1:

Scripting Videos & Artwork Planning

To kick off the launch campaign, we began by scripting a variety of video concepts and multiple sets of compelling hooks for our creators. We then instructed our creators to produce video content and prepare engaging video ads based on these scripts. We also started preparing the static artwork for image ads.

Step 2:

Filming & Artwork Creation

Step two involved filming the video content and creating artwork for the ads. Our creators captured engaging footage based on the scripts, while our design team developed visually appealing graphics and artwork to complement the video ads.

Step 3:

Video Editing & Final Artwork

Step three involved editing the video footage to ensure a cohesive and engaging final product. We then created different video iterations based on the different hooks we had.

Step 4:

Campaign Setup & Launch - Creative Testing

Step four involved setting up the campaign on Meta Ads and launching it. We meticulously structured the campaign, including the ad sets and individual ads, to facilitate comprehensive testing and optimization.

Step 5:

Campaign Results

After the first 4 weeks of the campaign, we presented the results. We tracked key performance metrics, providing detailed insights into the campaign’s effectiveness and identifying opportunities for further optimization.

Clieent's words

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RS Sandwiches

Had an awesome experience with the team at Wedee. Very responsive and professional, i will definitely use them again in the future. Thanks again Raf!!

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