Travis & Co Events is a premier entertainment and hens night company, specializing in creating unforgettable experiences for events like hens nights, birthday parties, and mobile bar services across Melbourne and other major Australian cities.
The goal was to organically grow website visitors for Travis & Co Events coupling it with the existing Google Ads campaigns to reach their audience further to organically acquire leads through listing their website and webpages higher on Google and other search engines.
Their SEO strategy lacked precision in targeting the right keywords relevant to their industry and audience, leading to poor rankings for key search terms.
Technical issues on the website such as poor site structure, slow loading times, and mobile responsiveness issues hindered their SEO performance and user experience.
Utilising advanced keyword research tools and competitor analysis, we refined their keyword strategy to focus on high-value, relevant keywords with achievable rankings.
We optimised existing website content and developed new, high-quality content to better align with target keywords and address user intent, improving their chances of ranking higher on SERPs.
We addressed technical issues on their website, including improving site speed, implementing schema markup for enhanced rich snippets, and ensuring mobile-friendliness to enhance both user experience and search engine rankings.
We implemented robust tracking and analytics systems to accurately measure the performance of their SEO efforts, allowing for data-driven decision-making and continuous optimization.
We aligned their SEO strategy with their existing Google Ads campaigns, ensuring cohesive messaging and maximising opportunities for cross-channel optimization and synergy.
By implementing these strategies, we were able to significantly improve the client’s organic visibility, increase website traffic, and generate more leads through organic search, ultimately delivering a measurable return on investment for their SEO efforts.
Raf has been looking after my business in terms of google ads development and business strategy development for multiple years now. Can certainly say he is the best in the business and has delivered amazing results for our events business. He will go above and beyond your expectations.
