Founder · 6 years experience
Raf Shaaban
Raf founded WEDEE in Frankston in 2020 and runs every Google Ads and Meta account personally.
About Raf
Raf Shaaban founded WEDEE in Frankston in 2020 and has spent the six years since running paid advertising for local businesses. He still runs every Google Ads and Meta account himself. Clients deal with him directly, not with an account manager.
Raf would rather show results than certificates: My Mortgage Mentor's Meta ads bring in 60+ leads a month at $64.49 a lead, Logic Property Wealth has had 946 leads from Meta, and Travis & Co Events has had 380 conversions from Google Ads.
His view of marketing is simple. Ads are fuel and SEO is the foundation, a lead is only worth something if someone calls it back fast, and the honest answer is sometimes that a business does not need an agency yet.
Articles by Raf
Google AdsGoogle Ads for Small Business: A Beginner's Guide (2026)
How Google Ads works for a small business, what it costs, how to set up your first campaign and the mistakes that waste most beginner budgets.
Read →
Google AdsPPC Management in Melbourne: Costs, What to Expect
What PPC management in Melbourne costs in 2026, what a good agency does each month, the minimum spend that works, and how to judge results.
Read →
TradiesMarketing for Tradies: The Playbook That Gets Calls
Marketing for tradies: Google Ads, SEO, reviews, Meta and speed to lead, with real costs per lead from plumbing and concreting clients.
Read →
BenchmarksCost Per Lead Benchmarks by Industry (2026 Data)
Real cost per lead from Google Ads and Meta accounts we run: tradies, mortgage brokers, catering and events. Every source named.
Read →
Hiring an agency12 Questions to Ask Before Hiring a Marketing Agency
The questions to ask any marketing agency before you sign, what a good answer sounds like, and the red flags to walk away from.
Read →
PricingDigital Marketing Costs in Melbourne: 2026 Prices
SEO, Google Ads, Meta and website prices in Melbourne: our prices next to what other agencies publish, and the hidden costs to check.
Read →
Mortgage brokersMortgage Broker Lead Generation With Meta Ads
How mortgage brokers get leads from Meta ads: real broker cost per lead, creative testing, qualifying questions, compliance and follow-up.
Read →
StrategyHow to Create a Digital Marketing Strategy in 2026
Learn how to create a winning digital marketing strategy in 2026 using AI, SEO, automation, and data-driven planning for business growth.
Read →
StrategyDigital Marketing Trends to Watch in 2026 in Australia
Discover key digital marketing trends shaping Australia in 2026 and learn how businesses can stay competitive in an AI-driven landscape.
Read →
Meta AdsHow Melbourne Businesses Can Grow Faster with Social Media Marketing
Learn how social media marketing helps Melbourne businesses grow faster through targeted ads, engaging content and local audience reach.
Read →
Meta AdsInstagram and Facebook Marketing Tips for Melbourne Businesses
Discover practical Instagram and Facebook marketing tips to help Melbourne businesses grow visibility, engagement, and leads on social media.
Read →
Google AdsGoogle Ads for Local Service Businesses: Strategies That Work in Melbourne
Discover effective Google Ads strategies for Melbourne service businesses. Learn how to target local customers, boost leads, and grow your brand fast.
Read →
Google AdsGoogle Shopping vs. Search Ads: What’s Better for Melbourne Online Stores?
Discover the key differences between Google Shopping and Search Ads to help your Melbourne online store choose the best strategy in 2025.
Read →
StrategyWhy Digital Marketing is a Necessity for Melbourne Businesses
Discover why digital marketing is essential for Melbourne businesses to boost visibility, attract customers, and stay ahead in a competitive market.
Read →
Strategy5 Key Elements of Branding
The five elements every small business brand needs: identity, purpose and mission, positioning, personality and the experience customers have.
Read → GuideSEO vs Google Ads: Which Should You Spend On First?
SEO is the foundation, ads are the fuel. A plain-English guide to which one your business needs first, including when the answer is neither.
Read →