White papers
Reports from the accounts we run
In-depth, printable reports built on our own client data: what leads cost, what works for trades and brokers, and how to move a website without losing rankings. Free, in exchange for an email.
White paper · BenchmarksThe 2026 Cost Per Lead Report
What a lead really costs on Google Ads and Meta for Melbourne small businesses in 2026, from the accounts we run, with what each figure means for your budget.
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White paper · TradesThe Tradie Lead Playbook
How plumbers, electricians, concreters and cleaners get steady leads from Google and Meta, what to spend, and how to call leads back so they turn into jobs.
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White paper · FinanceMortgage Broker Lead Generation on Meta
How brokers get qualified leads from Facebook and Instagram without breaking advertising rules: creative testing, qualifying questions and the call-back routine behind 60+ leads a month.
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White paper · SEOThe Website Migration Guide
How to move or rebuild a website without losing the rankings and enquiries it already earns, using our own migration of 90 URLs as the worked example.
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