WEDEE
0477 870 032

Free tool

SEO ROI calculator

How many enquiries SEO needs to bring to pay for itself, and what the first year could be worth to you. Your numbers, our real prices, and the assumptions shown in plain sight.

Profit, not revenue. For repeat customers, use what they are worth over a year.

For scale: OL Plumbing gets around 15 leads a month from SEO (client reported). A free audit tells you what is realistic in your market.

Your first year of SEO

0xreturn on every $1
0enquiries a month to break even
Month 1Running total, profit minus SEO costMonth 12
SEO cost over 12 months
Extra enquiries over 12 months
Profit from new customers
Net after SEO cost
Pays for itself from
Get a free auditHow long SEO takes

The assumption behind the curve

SEO does not switch on at full speed. The calculator assumes enquiries start at 15% of your target in months one and two, from the quick wins we fix first, then build in a straight line to 100% by month nine and hold there. In our accounts the first organic enquiries usually arrive in month one or two; R&S Sandwiches, Steve Blake Concreting and OL Plumbing all had them that early. Very competitive markets take longer, and our guide to how long SEO takes explains why.

Why year two looks better

Ads stop the day you stop paying. Rankings built properly keep bringing enquiries after the work slows down, so the return in year two is usually higher than in year one, on the same or a lower spend. R&S Sandwiches reached 34,131 organic sessions in 21 months, and search is now their largest channel.

Common questions

How do you calculate SEO ROI?
Take the extra enquiries SEO brings each month, multiply by the share you close and your profit per customer, then subtract the cost of SEO. Over twelve months, divide the profit by the cost to get the return for every dollar spent.
How many leads does SEO need to bring to be worth it?
Divide your monthly SEO fee by what a lead is worth to you, which is profit per customer multiplied by your close rate. At $1,450 a month, a business making $600 profit a job and closing one in four enquiries needs about ten extra enquiries a month to break even.
How long does SEO take to pay for itself?
It depends on your market. In our accounts, the first organic enquiries usually arrive in the first one or two months from quick wins, and results build over six to twelve months. Because SEO keeps working after the work is done, the return grows each year.

WEDEE SEO is $1,450 to $1,950 a month excluding GST, month to month. OL Plumbing lead numbers are client reported.

Tell us about your business. We will tell you honestly.

Including when the honest answer is that we are not the right fit, or that you do not need us yet.

Call 0477 870 032 Send an enquiry