Resources
Free tools and straight answers
Real numbers from the accounts we run, honest prices, and free tools you can use today. Written by the people who do the work.
Free tools
Free SEO and AI search audit
Our SEO specialist reviews your website, Google Business Profile and AI search visibility, then walks you through it on a call. No obligation.
Open → Free toolAI visibility checker
Can ChatGPT, Gemini, Claude and Perplexity read your website? Enter your address and see in seconds.
Open → Free toolSEO, Google Ads or Meta?
Three questions, and an honest recommendation of where your marketing money should go first.
Open →Guides with real data
Cost per lead benchmarks: what leads really cost in 2026
Real numbers from the Google Ads and Meta accounts we run for Melbourne businesses, with the source for every figure. Plus the ranges we see by industry, and why the cheapest lead is often the most expensive one.
Open → PricingWhat digital marketing really costs a Melbourne small business
Our prices, the prices other Melbourne agencies publish, and what you actually get at each level. Plus the ad spend on top, and the costs nobody puts on the proposal.
Open → SEO timelinesHow long does SEO take? Real timelines from our clients
Not “it depends”. What actually happened, month by month, on the accounts we run, and what makes SEO faster or slower.
Open → TradiesThe tradie marketing playbook
What actually brings in jobs for plumbers, electricians, concreters and cleaners in Melbourne. The channels, the real cost of a lead, and the one habit that doubles what you get from both.
Open → Mortgage brokersMortgage broker lead generation that fills the calendar
How we run Meta ads for brokers: what a good lead costs, why creative testing matters more than targeting, and the follow-up that turns leads into settled loans.
Open → Website migrationThe website migration checklist: redesign without losing rankings
The fear every business has before a new website is losing the Google rankings the old one earned. Here is the exact checklist we used to move our own site off WordPress, with every old URL still working.
Open → Hiring an agency12 questions to ask before you hire a marketing agency
Ask every agency these, including us. The answers tell you more than any proposal, and the red flags below are what we find when businesses come to us after a bad agency.
Open → GuideSEO vs Google Ads: which first?
When to pay for clicks, when to build rankings, and when to do both.
Open → GuideHow much does SEO cost in Australia?
What drives SEO pricing and what you should expect at each level.
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