Facebook & Instagram ads · Australia wide

Facebook Ads Agency

One of our clients switched their ads off for two weeks. They could not keep up with the enquiries.

Meta ads for businesses in the categories nobody searches for: mortgage broking, property and wealth, coaching, allied health, hospitality. Raf runs every Meta account here personally, and he will tell you if the channel is wrong for you before you spend a dollar.

Find out if Meta suits you Google ★★★★★ 4.9 from 49 reviews

946Leads for one finance client

$64.49Cost per lead, My Mortgage Mentor

4 to 8Team size in seven months

90%+Client retention

01 / Channel fit

Is Meta even right for your business?

For a good number of the businesses that call us about Facebook ads, the answer is no. We say so on the first call, because selling you the wrong channel costs us a client in six months and costs you the six months.

Meta is for businesses people do not search for. The service is not urgent, so nobody Googles it at the moment of need, but they know they want it. The ads create the interest and prompt the enquiry.

Google Ads and SEO are for businesses people do search for. A blocked drain gets Googled immediately. A mortgage broker does not.

Meta works

Considered, and never urgent

Finance, property, coaching, health, hospitality. Your customer is not looking for you today, but the offer lands when they see it, and a good ad is what starts the conversation.

Logic Property Wealth. Nobody searches for a property and wealth advisor at the moment of need. 946 leads say they will still take the meeting.
My Mortgage Mentor. Mortgage broking is the clearest case of all, and the ads produced more enquiries than the business could answer.

Meta does not

Urgent, and searched the moment it breaks

Trades, repairs, supply. Your customer has a problem right now and they are typing it into Google. Interrupting them on Instagram a fortnight earlier does nothing. These clients get Google Ads and SEO from us instead.

Steve Blake Concreting. No Meta spend. The work comes from search, so that is where their money goes.
Vipa Library Supplies. Buyers search for a product when they need to order it. We run search for them, not social.

Work out which channel you need first →

02 / The proof

Two finance clients. Both verified.

Meta Ads results for Logic Property Wealth Australia and My Mortgage Mentor: 946 leads, $73.77 best campaign cost per lead, 60 plus leads a month at $64.49 each — Figures taken directly from Meta Ads Manager and published with client permission. Logic Property Wealth: blended cost per lead across all campaigns, including an experimental workshop campaign, was $100.20. The $73.77 figure is the best performing campaign at scale, 365 leads from $26,927 of spend.

My Mortgage Mentor · Mortgage broking

Too many leads, so they turned the ads off

A mortgage broker on $4,000 a month of ad spend. The campaigns settled at $64.49 per lead and roughly 60 leads a month, with more than half of them converting to clients.

Then the part no agency plans for. They asked us to pause the ads for two weeks because the enquiries were arriving faster than they could be answered. They used the fortnight to hire a salesperson and an appointment setter, and we switched the campaigns back on.

Read the case study →

2 weeksAds paused, because they could not keep up

$64.49Cost per lead

60+Leads per month

50%+Lead to client conversion

$4,000Monthly ad spend

Logic Property Wealth Australia · Property and finance

946 leads, and a team that doubled

Seven months of Meta campaigns, $94,788 of ad spend and 946 leads from 1.07 million impressions. More than 30 percent of the qualified leads became clients.

The number that matters is not in the ads account. The business went from four people to eight in those seven months. On cost per lead, be precise: the blended figure across everything we tested, including an experimental workshop campaign that ran hot, is about $100. Our best performing campaign at scale delivered 365 leads at $73.77.

Read the case study →

4 to 8Team size, in seven months

946Leads generated

$94,788Ad spend managed

$73.77Best campaign, cost per lead

1.07MImpressions, 351k reach

03 / Lead quality

Why our leads are not junk.

Meta has a reputation for cheap, worthless leads, and it is deserved whenever an account is built once and left alone. Half the businesses that call us have been through exactly that. Here is what we do differently, and it is all labour, not magic.

Campaigns built in house

Nothing is outsourced and nothing is handed to a junior. The person who builds the campaign is the person who answers your call about it.

Reviewed daily, not monthly

Budgets, audiences and creative performance are checked every day. A campaign that starts drifting on a Tuesday gets fixed on the Tuesday, not in next month's report.

Creative fatigue managed before it bites

Meta performance decays as an audience tires of an ad. Variations are rotated in before the cost per lead climbs, rather than after you notice it on the invoice.

Hard lead qualification

The forms and the follow up are built to filter, not to inflate the lead count. That is why My Mortgage Mentor converts more than half of what we send them, and why they ran out of capacity rather than out of patience.

04 / Your account

Raf runs every Meta account.

Raf Shaaban

Founder and Meta Ads Lead

Builds and manages every Meta account at WEDEE, including the two finance campaigns above. Has managed more than $3 million in ad spend across Google and Meta.

LinkedIn ↗

Ask most agencies who will actually be in your ads account and the answer is a junior buyer you will never meet. Here it is the founder, on all of them, by choice. In Raf's words: I do them all because I love it.

That has a practical consequence worth knowing before you enquire. It caps how many Meta clients we take on at once, so if the calendar is full we will tell you that too.

05 / What it costs

Published, so you can rule us out.

Two separate numbers, and agencies that blur them are hiding something. The management fee is what you pay us. The ad spend is what you pay Meta, from your own account.

Management fee

$2,000 to $2,500

per month, excludes GST

$2,000 a month on a 6 month term, $2,500 on a 3 month term. Creative development, daily management and monthly reporting are included.

Minimum ad spend

$50

per day, about $1,500 a month

Paid to Meta from your own ad account. Below this there is not enough data for the campaigns to learn, and you will be paying us to guess.

Reporting

Monthly

plus direct access to Raf

One report a month on leads, spend and cost per lead, and a phone number that reaches the person running the account rather than an account manager.

All figures exclude GST. Meta ads run on a 3 or 6 month term. You own the ad account, the pixel and the creative, and you keep all three if you leave.

06 / Where we work

Melbourne in person. Australia by phone.

Our office is at Faygate Court in Frankston, so Melbourne and Mornington Peninsula clients can sit down with the person running their campaigns. That is the part most agencies cannot offer once your account is handed to a buyer two states away.

Everywhere else the work is identical and entirely remote. Meta campaigns do not care where the person managing them sits, and you get the same founder, the same daily reviews and the same monthly report wherever your business is.

Instagram runs on the same campaigns. Meta sells Facebook and Instagram placements from one ad account, so your budget goes where it performs rather than where you guessed. For the finance clients above that split moved several times across the seven months, and each time it was decided by cost per lead rather than by preference.

One deliberate limit. We do not take on two directly competing businesses in the same category and city. If a mortgage broker in your suburb is already with us, we will say so rather than run both accounts and split the same audience between them.

07 / Keep reading

Before you decide.

SEO vs Google Ads Google Ads Melbourne SEO Melbourne My Mortgage Mentor case study

08 / Straight answers

The questions everyone asks.

What is the minimum ad spend?

We recommend starting at $50 a day, which is about $1,500 a month, paid to Meta from your own ad account. Below that the campaigns do not get enough data to optimise and you are paying a management fee for guesswork. Our management fee is separate: $2,000 to $2,500 a month excluding GST, depending on a 3 or 6 month term.

How fast do Facebook ads work?

Leads usually start in the first week. Meta is fuel, not foundation: it works almost immediately and it stops when the spend stops. SEO is the opposite, slower to start and it keeps going. Most clients end up running both for that reason.

Who makes the ad creative?

We develop it with you rather than in isolation. You know your customers and your offer, we know what performs on Meta, and the best ads in both finance accounts came out of that back and forth. Variations are rotated before performance decays.

How do you stop the leads being junk?

Hard qualification in the forms and the follow up, campaigns built in house, and daily review rather than monthly. The test is what converts, not what the lead count says: My Mortgage Mentor turns more than half of the leads we send into clients.

Do I own the ad account?

Yes. The ad account, the pixel, the audiences and the creative are yours. Every login is handed over, and if you leave you take all of it with you including the campaign history.

Am I locked into a contract?

Meta ads run on a 3 or 6 month term, because campaigns need a few months of data to learn and settle. The 6 month term has the lower monthly fee. More than 90 percent of our clients stay past their term, and the average stays past twelve months.

What if it does not work?

We tell you, with the numbers, and we say whether the fix is creative, offer, audience or budget. Sometimes the honest answer is that Meta is the wrong channel for your business, in which case we move you to Google Ads or SEO even though it is a different service.

Do you work with businesses outside Melbourne?

Yes. Meta ads are run entirely remotely and this service is national. Our office is at 8 Faygate Ct in Frankston, Victoria, so Melbourne clients can meet us in person, and everyone else deals with the same person by phone and email.