Case study · Cleaning services
Spotless Surfaces: from 300 followers to almost 4,000
A Melbourne commercial and residential cleaning company that had outgrown its look. We rebuilt the brand, designed and built a new website with instant online quotes, and ran a social strategy that grew the following more than tenfold.
- Branding
- Website
- Social media
The client
Spotless Surfaces. Spotless Surfaces provides commercial, domestic and builders cleaning across Melbourne. They came to us wanting to look like the professional, modern business they already were.
The need
The work was good. The brand did not say so.
- A dated identity. The visual identity no longer reflected how professional and modern the business had become.
- A website that did not convert. The old site, below, made the services hard to see and a quote harder to ask for.
- An unbranded social feed. Around 300 followers and little engagement, with no consistent look or plan.
The plan
Brand revamp
A refreshed visual identity for a modern, professional cleaning company.
Website redesign
A responsive site that shows the services and lets customers enquire and get a live instant quote.
Social media strategy
A branded feed and a content plan built around trending reels.
The execution
A new identity
Logo, colours and graphics redesigned so every touchpoint looks like the same professional business.
A website that quotes
Designed and built around the services customers ask for, with instant online quotes so an enquiry never waits for a call back.
A feed with a look
We branded the Instagram feed and moved the content to trending reels. This is where it started.
The results
Within three months of launch the new website was getting 50% more traffic and converting 30% better, with customers able to enquire and get an instant quote online. On social, the following grew from 300 to almost 4,000 and engagement rose twelvefold.
The conclusion
Brand, website and social were rebuilt together, so each made the others work harder. The result is a cleaning company that looks as good online as its work does on site.
“Working with WEDEE has been a game-changer for us. Our new brand identity and website have significantly improved our professional image, and the social media strategy has helped us connect with more customers than ever before.”
Anthony, CEO, Spotless Surfaces
Website traffic and conversion figures as reported at the time. Follower and engagement figures from the client's Instagram account.
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