Case study · Trades
OL Plumbing: around 30 leads a month from search
A plumbing and septic business whose customers search the moment something breaks. SEO and Google Ads work together so the business shows up in both the paid and the organic results.
- SEO
- Google Ads
The client
OL Plumbing. OL Plumbing handles plumbing and septic work. Their customers have a problem right now and pick from the first results they see.
The need
A blocked drain gets Googled immediately.
- Urgent searches. Customers choose quickly from whoever appears first.
- Two places to appear. Both the ads and the map and organic results matter for emergency work.
- A modest budget. Spend had to stay low and still produce jobs.
The plan
Google Ads for the urgent jobs
Tightly targeted search campaigns on a low daily budget.
SEO for everything else
Organic rankings so the business appears without paying for every click.
A better website
Rework and improvements to the site inside the SEO package.
The execution
Search campaigns
Campaigns built around the emergency and service searches that turn into jobs.
Organic search
Local SEO and on-site improvements so the business ranks in its service area.
The results
The client reports around 15 leads a month from SEO and around 15 from Google Ads, about 30 in total, on a low ad spend. Conversion tracking is not configured yet, so these are the client's figures.
The conclusion
Search ads catch the urgent job today. SEO keeps the phone ringing without paying for each click. Together they give a trade business a steady month.
Lead figures reported by the client. Conversion tracking is not yet configured on this account.
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