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SEO, Google Ads or Meta?
Three questions, and an honest answer about where your money should go first, even when the answer is not the thing we would most like to sell you. It is the same logic we use before taking on a client.
1. When someone needs what you sell, do they search for it?
Be honest. A blocked drain gets Googled straight away. A mortgage broker usually does not.
2. Do you need leads now, or growth that compounds?
Ads are fuel: they work in week one and stop when the spend stops. SEO is the foundation: slower, then it keeps going.
3. Can you spend at least $50 a day on ads, on top of a management fee?
Ads cost a management fee plus what you pay Google or Meta. Below about $50 a day there is not enough data to learn what works. SEO is our fee only.
We do not sell Meta ads to businesses people actively search for. Steve Blake Concreting and Vipa Library Supplies run Google Ads and SEO instead, because that is what works for them. Prices exclude GST.