Case study · Mortgage & finance
My Mortgage Mentor: so many leads they paused the ads
A mortgage broker that needed a reliable flow of new clients. The Meta ads produced more than 60 leads a month at $64.49 each, enough that the business turned them off for two weeks to catch up, hired two people, and switched them back on.
- Meta Ads
The client
My Mortgage Mentor. My Mortgage Mentor is the mortgage broking business of Stephen Zamykal. Like most brokers, its clients rarely search for a broker until they are well into the decision, and by then they have often picked one.
The need
Brokers compete for attention long before anyone searches.
- Searchers have already chosen. By the time someone searches for a broker they are comparing a short list.
- Trust before the first call. People share their finances with a broker, so the first impression has to build trust.
- Predictable volume. The business needed leads it could plan its staffing around.
The plan
Reach them earlier
Meta ads aimed at people approaching a purchase or a refinance.
Lead with help
Creative that explains what a broker does, rather than shouting rates.
Pace to capacity
Spend matched to what the team could answer, and paused when it could not.
The execution
Campaign build
Lead form campaigns built and run personally by Raf, who manages every Meta account at WEDEE.
Creative that builds trust
Ads that explain the broker's role and what the first conversation looks like, so leads arrive informed.
Pausing on purpose
When enquiries outran the team we paused the ads for two weeks. The business hired a salesperson and an appointment setter, then we switched the ads back on.
The results
The account delivers 60+ leads a month at $64.49 each on around $4,000 a month of spend, and more than half become clients. The business grew its team to keep up.
The conclusion
Pausing ads because they work too well is the best problem a business can have. It is also why we pace spend to what a team can actually answer.
Cost per lead from the client's Meta Ads Manager account, published with permission. Lead volume, conversion rate and hires reported by the client.
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