WEDEE
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Free tool

Ad budget calculator

How much to spend on Google Ads or Meta ads to get the leads you want, and whether those leads will make you money. Built on real 2026 cost per lead from the accounts we run, not American averages.

Averages from accounts WEDEE runs in 2026. Your market, offer and creative will move them.

Most of our clients close one in three to one in five. Fast call-backs push this up.

Profit, not revenue. For repeat customers, use what they are worth over a year.

Your budget

$0ad spend a month
$0a day
Cost per lead
New customers a month
Profit from those customers
What a lead is worth to you
Management with WEDEE
Return after ad spend and management
Plan my campaignSee the benchmarks

Where the numbers come from

The cost per lead presets are averages from the Google Ads and Meta accounts WEDEE runs for Melbourne businesses in 2026: around $20 a lead on Meta for cleaning and trades, $50 on Google Ads for trades, $50 on Meta for mortgage brokers and $70 for property investment. Named examples with their sources are on our cost per lead benchmarks page, such as My Mortgage Mentor at $64.49 a lead and Travis & Co Events at $39.11 a conversion.

How to use the answer

  • Start at $50 a day or more. Below that, Google and Meta do not get enough results to learn who converts, and you cannot tell what is working.
  • Judge it after two months, not two weeks. The first month is mostly learning.
  • Call leads back fast. Within 10 minutes for tradies and within the hour for brokers, with up to five or six attempts. The lead follow-up CRM keeps track of it for you.
  • A cheap lead is not always a good lead. Meta leads with no qualifying questions come in cheap and waste your time. We use up to five qualifying questions on every lead form.

Common questions

How much should I spend on Facebook ads to get leads?
Multiply the leads you want each month by your cost per lead. In our 2026 accounts, Meta leads cost around $20 for cleaning and trades, $50 for mortgage brokers and $70 for property investment. Spend at least $50 a day, or there is not enough data to learn what works.
What is the minimum budget for Google Ads or Meta ads?
We recommend at least $50 a day, around $1,520 a month, on either platform. Below that the ads do not get enough results to learn which audiences and searches turn into customers.
Is my ad spend worth it?
Work out what a lead is worth: average profit per job multiplied by the share of leads you close. If that is more than your cost per lead, the ads are making you money. The calculator does this for you.

Management fees are WEDEE's published prices, excluding GST: Google Ads $1,450 to $1,950 a month, Meta ads $2,000 to $2,500 a month. Ad spend is paid to Google or Meta directly.

Tell us about your business. We will tell you honestly.

Including when the honest answer is that we are not the right fit, or that you do not need us yet.

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