Google Ads · Melbourne

Google Ads agency Melbourne

You do not need a big budget. You need someone watching it.

Google Ads management for small businesses that want enquiries, not clicks. Conversion tracking first, then campaigns built around what actually turns into work.

Get an honest read on your ads Google ★★★★★ 4.9 from 49 reviews

380Conversions for one client

$39.11Cost per conversion

90%+Client retention

YoursThe ad account, always

01 / Channel fit

Is Google Ads right for your business?

Google Ads works when people search for what you sell at the moment they need it. If they do not, you are paying to appear for searches nobody makes.

Ads are the fuel. They work from week one, and they stop when the spend stops. That is why most of our ads clients also build SEO underneath.

Yes

Ads suit you if customers search right now

Urgent and high intent services: trades, events, repairs and supply.

Travis & Co EventsPeople search for hens nights and mobile bars when they are ready to book.
OL PlumbingEmergencies get searched immediately.

Not yet

Use Meta instead if nobody searches

Considered purchases like finance, property and coaching have little search demand to buy.

Logic Property Wealth946 leads came from Meta, not search.
My Mortgage MentorBrokers reach buyers earlier with Meta ads.

Facebook and Meta ads →

02 / Results

Results on real budgets

Travis & Co Events · Events & hospitality

380 conversions on about $620 a month

Travis & Co Events was running Google Ads with no conversion tracking, so nobody could say which ads produced bookings. We set tracking up first, then rebuilt the campaigns around the hens night and mobile bar packages.

Over two years the account produced 380 conversions from $14.9K of spend: $39.11 each, roughly an enquiry every two days. Summer 2023, their best season yet, delivered 83 conversions at $29.68 each.

Read the case study →

380Conversions in two years

$39.11Cost per conversion

$14.9KTotal ad spend

$29.68Summer 2023, per conversion

~$620Ad spend a month

OL Plumbing · Trades

Around 15 leads a month from ads on a low budget

A plumbing and septic business, where urgent jobs go to whoever appears first. Tightly targeted search campaigns on a low daily budget catch those searches, with SEO working underneath.

The client reports around 15 leads a month from Google Ads and another 15 from SEO. Conversion tracking is not configured on that account yet, so these are their figures, not measured ones.

Read the case study →

~30Leads a month, both channels

~15From Google Ads

~15From SEO

2Channels working together

0Lock in contracts

03 / What we do

What we actually do each month

The account is reviewed every week by the person who built it, not handed to a junior.

Tracking before anything else

Every enquiry, call and form counted against the ad that produced it. Without this, every other decision is a guess.

Campaigns built around intent

Keywords and negative keywords so you pay for buyers, not browsers, with each service in its own campaign.

Ad copy and landing pages

Ads tested against each other, and honest feedback on the page they land on, because that is often where the leads are lost.

Budget pacing and reporting

Spend moved to what converts, paced to what you can handle, and a monthly report on leads and cost per lead.

04 / Who does it

Who runs your account

Raf Shaaban

Founder, runs every paid account

Raf has run Travis & Co's Google Ads for years and manages every paid account at WEDEE personally.

LinkedIn ↗

There is no account manager between you and the person changing your bids.

05 / Fees and ad spend

Our fee, and your ad spend

Two separate numbers. Agencies that blur them are usually hiding something.

Management fee

$1,450 to $1,950

per month, excludes GST

Campaign build, weekly optimisation, conversion tracking and monthly reporting.

Ad spend

Paid to Google

from your own account

Never through us. We recommend a sensible minimum on the first call, and say so if a budget is too small to work.

Contract

No lock in

month to month

You own the ad account, the tracking and the history, and you keep all of it if you leave.

All figures exclude GST. The management fee and the ad spend are always separate. SEO and Google Ads together: from $2,950 a month.

07 / Related

Where to next

SEO Melbourne SEO or Google Ads? Facebook and Meta ads Travis & Co case study

08 / Straight answers

The questions everyone asks

How much does Google Ads management cost?

Management is $1,450 to $1,950 a month, excluding GST, and is separate from your ad spend. SEO and Google Ads together starts from $2,950 a month.

How much should I spend on ads?

Enough for the campaigns to learn, which depends on what a click costs in your industry. We recommend a sensible minimum on the first call, and tell you if your budget is too small to work.

How fast will I see results?

Usually within the first week or two, because ads start showing straight away. The first month is about learning which searches and ads produce enquiries, and results improve from there.

Should I do Google Ads or SEO?

Ads bring leads from week one and stop when the spend stops. SEO is slower and keeps working. Most of our ads clients build SEO underneath, so they rely less on ads over time.

Am I locked into a contract?

No. There is no lock in contract. If it is not working we would rather fix it or part ways.

Do I own the Google Ads account?

Yes. The account, the conversion tracking and the history are yours, and you keep all of it if you leave.