Case study · Trades
Peninsula Paintworks: a website that looks like the work
A locally owned painting business on the Mornington Peninsula needed a website as clean as its finishes. We designed and built a site that shows the work and makes a quote easy to ask for.
- Website
The client
Peninsula Paintworks. Peninsula Paintworks is locally owned and operated on the Mornington Peninsula, serving everywhere from Melbourne to the Peninsula. They are fully licensed and insured.
The need
A painter is judged on the finish. The website has to look the part.
- Show the quality. The site had to make the standard of work obvious at a glance.
- Build trust fast. Licensing, insurance and local ownership needed to be clear without hunting for them.
- Make quotes easy. Every page needed a short path to asking for a quote.
The plan
Design around the work
Large, clean imagery and a calm layout that lets the finishes speak.
Clear service pages
Residential, interior and exterior work set out simply.
Quote-first contact
A contact page and calls to action built for quick enquiries.
The execution
Homepage
A homepage that leads with the work and the promise of quality.
About and services
Pages that explain who they are and what they do, with the trust signals up front.
Contact
A simple enquiry path for quotes.
The conclusion
A website that looks like the quality of the work it is selling, built so it can rank and bring in enquiries as the business grows.
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