Case study · Health
Hiya Healthcare: a launch page for women's health
Hiya gives women knowledge, tools and support to take charge of their health, including hormonal changes, fertility and menopause. We designed and built the landing page for its launch, mainly for women in the Middle East.
- Website
The client
Hiya Healthcare. Hiya offers expert, science-backed guidance on women's health, free from barriers or shame. It is one of our international projects, and the same principles apply: be clear, build trust, make the next step easy.
The need
A new kind of service needs explaining before it can be sold.
- A sensitive subject. The page had to feel private, respectful and safe.
- Two audiences. Women looking for support, and investors looking at the business.
- A new idea. Visitors needed to understand the service in seconds.
The plan
Warm and private
A design language that feels personal rather than clinical.
Explain, then invite
Clear sections on what Hiya is and what it guarantees.
A path for investors
A separate call to action for investment enquiries.
The execution
Hero and story
Opens on “Her Health, Her Way” and explains the idea behind the name.
What is guaranteed
Privacy, personalised care and quick results set out plainly.
Invest and connect
Separate paths for investors and for women ready to get in touch.
The conclusion
A launch page that explains a new service with care, and gives both of its audiences a clear next step.
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