White paper · Finance
Mortgage Broker Lead Generation on Meta
How brokers get qualified leads from Facebook and Instagram without breaking advertising rules: creative testing, qualifying questions and the call-back routine behind 60+ leads a month.
$64.49a lead for My Mortgage Mentor
60+leads a month
5qualifying questions on the form
1 hourto call back, 5 to 6 attempts
What is inside
Compliance, creative, instant forms vs landing pages, qualifying questions, and follow-up.
- Why Meta, not Google, for brokers
- What results look like
- What a good cost per lead is for a broker
- What made it work: creative testing and pre-qualification
- Instant forms or a landing page?
- Compliance: no financial advice in ads
- Speed to lead: within the hour, five or six attempts
- Lead form questions that filter tyre-kickers
- The follow-up cadence
- A compliance check before every ad
Who wrote it
Raf Shaaban, Founder at WEDEE, 6 years experience. Raf founded WEDEE in Frankston in 2020 and runs every Google Ads and Meta account personally. Every figure comes from accounts we run, with the source named.
Prefer to read it on screen? The core of this report is free online as Mortgage broker lead generation that fills the calendar. The PDF adds the worksheets and a printable layout.