White paper · Trades
The Tradie Lead Playbook
How plumbers, electricians, concreters and cleaners get steady leads from Google and Meta, what to spend, and how to call leads back so they turn into jobs.
10 minthe call-back window that wins the job
5call attempts before you give up
$50a day minimum ad spend
1 to 2 monthsto the first organic enquiries in our accounts
What is inside
Channels, budgets, Google Business Profile, reviews, the call-back routine, and a 90-day plan.
- The biggest mistake tradies make
- Step 1: be where people search
- Step 2: Google reviews
- Step 3: Google Ads for leads this week
- Step 4: SEO that compounds
- Step 5: Meta ads, for the right trades
- Step 6: call back in 10 minutes
- What it costs
- What our clients actually saw
- Why the first enquiries can come in month one
- A realistic SEO timeline, month by month
- What slows SEO down
- SEO and AI search
- Your first 90 days
- The call-back routine
Who wrote it
Raf Shaaban, Founder at WEDEE, 6 years experience. Raf founded WEDEE in Frankston in 2020 and runs every Google Ads and Meta account personally. Every figure comes from accounts we run, with the source named.
Prefer to read it on screen? The core of this report is free online as The tradie marketing playbook. The PDF adds the related guides, the worksheets and a printable layout.