White paper · SEO
The Website Migration Guide
How to move or rebuild a website without losing the rankings and enquiries it already earns, using our own migration of 90 URLs as the worked example.
90old URLs mapped
83redirected to a matching page
4kept as they were
3removed on purpose
What is inside
The redirect map, what to keep, launch-day checks, and the first 30 days after launch.
- Our own migration, as the example
- Before the move
- On launch day
- The weeks after
- The mistakes that lose rankings
- What our clients actually saw
- Why the first enquiries can come in month one
- A realistic SEO timeline, month by month
- What slows SEO down
- SEO and AI search
- Redirect map template
- Launch-day checklist
Who wrote it
Naveen Bansal, Head of SEO at WEDEE, 15 years experience. Naveen has 15 years in SEO and leads it at WEDEE: technical audits, content and the monthly work on every SEO account. Every figure comes from accounts we run, with the source named.
Prefer to read it on screen? The core of this report is free online as The website migration checklist: redesign without losing rankings. The PDF adds the related guides, the worksheets and a printable layout.